Our Target audience for our movie we thought should from the age group of 16-24 we picked this age group for our movie because we felt that our movie and the conventions that it displays would appeal most to them before picking our target audience we did extensive profiles on different age groups like 40-60 30-40 etc and after finding out what appeals most to each age group we collectively decided to pick the 16-24 age group as our target audience.
During our research into the 16-24 age group we found out that this group like movies that not only have characters that face similar problems to them but they also like things relevant to them such as hip hop music or r and b and so we decided to include music in our piece as we knew that this would convey to our chosen age group.
the characters are both at the age of 19 and 22 respectively and so we feel that most robbery and heist films have characters which are normally over the age of 30 and so we decided to create characters who were much younger so that they would appeal to our chosen audience we made sure these characters were instantly recognizable as young not only by what they are wearing but in the way they act and the props given to them.
we made sure the criminals looked young so that they would appeal to our chosen audience and we believe that the way we have set up our film that it should apply well to chosen audience prompting them to buy a ticket and see the film but we obviously hope that it reaches other age groups including the 25-40 as there are conventions in our film that could apply to them also.
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