Monday, 13 July 2015

Evaluation: Junior Adekunle

1. 

In what ways does your media product use, develop or challenge forms and conventions of real media products? (E.g. comparison nine frame analyses of your film and an influential film

One of the ways we have made our main task is the use of the enigma code I believe we did this very effectively because in our main task we made sure to show elements of the film but not too much and we believe there was strong enigma code as the characters were meeting because we did not include dialogue this adds to the effect because the audience does not have an idea as to what the characters are talking about this keeps the audience interested because they want to solve the enigma code we have entered to the movie we believe this compares well to real life media because all good movies have an enigma code entered into them which the audience become desperate to solve the longer it goes on.

In our film we have incorporated two cultural codes as we have two characters that come from two different backgrounds first we have Schwartz Kepp who is a person from a very high class background and recently graduated from doing computer science at Harvard in the USA. we made his character like this so we could include the culture of rich people can do crime as in today society people believe only poor or lower class commit most of the crimes which is a good claim but we just wanted to show that whichever background you come from you can still get involved in crime.

The other cultural code come from our other character which is koby Johnson he is a stereotypical representation as he is poor, black and involved in crime. He grew up coming from a very poor background and he saw crime as the only decent way to make sure that he could get a good standard of living. He represents the black people involved in crime not because they enjoy it but because it is their only way in their minds to have a good life.

I feel by incorporating two representations one that challenges society’s view and one that embraces its views makes the film better and more worth watching.




Frame 1: After our group carefully analysed both our influential movies including the Italian Job and Ocean’s Eleven we decided that we were going to open our task with two company like names as this what happened at the beginning of both our influential films in this case Equinox Productions is the company associated with the production of the film and Neon Lion Distributors are responsible for the distribution of the movies. We feel the two products add a nice professional effect to our film task. Ocean’s eleven only had one company in charge of their production and distribution which was Warner Bros. whereas the other 2 influential films we watched had 2 production companies at the start so we made sure to incorporate 2 of these into our main task as we wanted to make sure that the Crime and Heist film we make would be identical to those produced before them and actually look like a real life media product.

Frame 2: This is our distribution company and we feel the lion Logo adds a professional feel to this logo we also added a lion roaring sound just to make the logo more realistic and believable this was chosen to distribute rather than having one company that does both like our influential film’s we made sure to have more than one company involved in our film task again adding to the professionalism of our main task and even though our influential film ocean’s eleven had one company Warner Bros. which was in charge of their production and distribution but in most of the crime and heist films they had more than one company involved so we made sure to incorporate this into our main task against trying to make it look like a real life media product.

Frame 3: In our influential film Ocean’s Eleven they put their title toward the beginning of their movies so we as a group decided to put our title at an early stage of our movie like the way they do in our influential film and we feel this worked efficiently and was not too premature and took some gloss away from the movie. The title has grimy sort of look to it to emphasize the genre of our movie and we feel this helped the audience to understand the genre of movie that we were showing.

Frame 4: In our influential film they put their title before they put the companies they were associated with so again as a group we made sure to follow the timelines that the movie follows and we feel the timeline they us is parallel to ours again to make our media task like that of a real media product. Also in our influential film they made sure to setup the story very early and did this effectively by showing the characters on their way to a meeting so I believe that we did this effectively and we were also able to setup the story really well and form the beginning I feel we did this effectively because we were able to setup the story really well but without having to tell the full story this is good because we were then able to add enigma codes and different representations into our film opening.

Frame 5: in our influential Film Ocean’s Eleven they had a front shot of the character and another company that was associated with the production was shown at the top left and we as a group decided to make sure we incorporated this into our own film task we feel our genre is created in the same way as you have a shot of a very dodgy looking character which creates the genre of crime and we made sure to include this shot I our film as we felt that it would also create the genre of crime and we feel we have effectively created the genre of crime.

Frame 6: After carefully reviewing our influential Films we realized there was always a shot of two characters talking to each other and the shot of the two characters talking to each other would be shown at the same time so we made sure to include this in our film task to add to the feeling of it being a crime and heist film but to further we added a security camera outlook to it and then added a black and white effect to make it that much better and again give the audience a feel of what the whole movie is going to be about. In our influential film they normally positioned the titles in the middle or towards the bottom left of the screen and the writing would be in a normal sized white font we made sure to copy this but we made changes as we felt the titles we very important in setting up for the audience what the genre of movie was going to be about and I believe the ones included in our main task as they are quite big can add to the genre.

Frame 7: In our influential movies we saw that there was always a shot establishing where the characters were meeting rather than were the whole story is based so we have done both and clarified to the audience not only where the characters are based and live but also where the meeting is taking place and I feel we have done this very effectively. In both our influential films to add to the sense of it being a crime genre film they made to sure film to film in quite open spaces with often no people to add to the sense of crime and secrecy so when we filming we had to make sure to pick a big open space with little or no people and I feel we did this well and not only this I believe that the state of the location we picked itself suggests the sense of crime as the place was not in the best condition and it was quite ominous which adds to a sense of cri me but this also creates another enigma code as the audience will wonder why we were meeting in this kind of place.

Frame 8: This is a shot establishing shot to give the audience a sense of where the characters are meeting and where they based and we feel we have done this to good effect as the location scout I wanted to make sure that the location we picked to film in was going to add a good effect to the whole movie and unlike our preliminary task I think we picked a location that added again to the professionalism of our movie added and made It look like a real media product. Also in our influential film they introduce the characters by giving each a small cameo in their opening and each character is given a 20 second cameo this was effective and this gave the audience a small bit of time to meet the characters I believe we also did this well we gave each character a slightly longer cameo but we still feel this was effective as the audience was able to meet the characters we created a kind of enigma codes because we only introduced them by giving them long and varied camera shots but we did not include dialogue so the audience met the characters but they do not the basic details about them this is good because this enables us to move this enigma code and even stretch towards the end of the movie and maybe even couple it with other enigma codes.

Frame 9: In our influential movies the title always seemed too stick to a certain character and for a short while move with them so I feel we had to incorporate this into our own film task as it makes our film similar to that of our influential film ocean’s eleven again making our product look like a real media product and it adds to its professionalism. In our influential film they had some music playing throughout their opening and they did this effectively so that it made sure to add to the sense of the crime genre so we made sure to make sure that the music supported the film well enough to support the film and create the sense of crime so as composer I had to make sure the music was the perfect for the film and I believe we did this effectively.




2. How does your media product represent particular social groups? (E.g. comparison stills from your film and the wider media)

Who or what is being represented?

We feel that in our film that we represent many different social groups within the youth culture but we feel the social culture that we can truly say we portrayed is that of young rich criminals this a social group which consists of rich young kids who have a good educational background or have a lot of money but still choose to follow the life of crime as they have other options to follow in life with the money they have but we also feel we portray another social group which is that of criminals from poor backgrounds as we feel we have two characters from two ends of the social class ladder.

The character that we believe portrays that of young rich criminals when you first see Schwartz you can see that he is always the brains behind the operation and that he must come from a good background due to the way he dresses. The Background of Schwartz was that he was doing Computer Science in Cambridge University even though he hails from German decent so this shows that he was of good background because in addition to his smarts he also had parents with a lot of money so with a life like this it was a wonder why he chose the life of crime he uses his computer smarts to hack into the bank frequencies to shut down their security making their heists that much more full proof. below is the picture of a rich criminal that Schwartz in our movie represents.

We also have another character in our movie that we feel perfectly represents his chosen social group this is the poor black criminals social group know many people feel this is a stereotype and not really a social group but this a big social group especially in America and we feel the character of Koby Johnson we feel represents this social group to the max as he is from the same ilk this social group from the gangster streets in Brooklyn, NY and he did not have much money growing up as his mum was locked up for cocaine dealing so he was independent from a young age so he himself sold drugs too to make enough money to buy food for the day and we feel his whole character Background is relevant and represents this social group finely.
This is the social group we feel the character of Koby Johnson represents well as he is from the same poor background where there are most cases where crime is the only option available and this was the same for the character of Koby so we feel his character is perfect to represent this social group.
below is a picture of a black criminal from a poor background which Koby represents.




As you can see from the images above we wanted to make sure that our characters represented their chosen background properly and we feel we did this well. the character on the bottom is Eazy-E from the movie Straight Outta Compton and we feel he compared to Koby in our movie because they are both from poor backgrounds and are both involved in crime. you can see from both characters that even though they are rich they still try to make sure that keep some of their urban style this is done with Koby by putting him in a big puffy jacket and done with the character below by adding a cap on top his more expensive clothes.



The character on the top is a footballer who has been caught up for breaking the law many times he also from a high social status and this is why we feel he compares to liam's character as he is also rich but has also found his way into the crime scene they also have similar types of clothing as the character wears a Nike hat and liam is wearing a Nike jacket they also both have serious faces again showing which class they may come from.

Who is the preferred audience for this representation?

We believe that representations shown in our film will relate to our target audience which is the 16-24 age group as we have to characters from two ends of the social order and this means that the audience no matter what social class they are from can enjoy and relate to the movie and what it is all about. we feel that Koby attracts the audience from the lower classes as he is from a poor background whereas Schwartz is more of a higher class kind of individual meaning the higher classes can also relate to the movie. 

What are they doing?
the characters are meeting up and planing something although we wanted to make sure not too much was shown in the early parts of the movie as we wanted to create a sense of mystery around the characters and make the audience more interested in the movie right from the get go. there is a scene in the movie where the characters are seen exchanging a handshake and we made a decision to not make it just any handshake and we made it one which represented the cultural background of Koby as he is a character we wanted to fully represent his background.

As you can see from the image below we can see people who are from the same background and this is normally how they would shake each other after they have met we wanted to make sure that we did not miss anything out and we also felt the handshake gave us a strong opportunity to let Koby show his character and where he is from we also learned from similar films that they also used this as a way to establish the background of a character.




Is their activity presented as typical, or atypical?
we wanted to make sure that our characters did what other characters of their age would we wanted to make sure that even though they were criminals that they were still young teenagers at heart and still did things that teens their age would do so for example they were grooming their hair during the movie as this is something that characters of their age would do. most of the things our characters did in the movie was presented as typical because we wanted the characters to appeal to our target audience which is the 16-24 category.

Are they conforming to genre expectations or other conventions?
we feel that our characters had to conform to genre expectations to make the film as unique as it was by making them look like the typical teenager they were able to stress what the film was about which was young criminals who became involved in crime but were still young teenagers at heart.

Why are they present?What purpose do they serve?What are they communicating by their presence?
we feel that the characters were present because they carried what the whole movie was about which was two young criminals which came from two opposite found their way into crime and we feel that with the way we made sure the characters portrayed this was the reason why they needed to be present. another reason they are present is because they both represented to different worlds of social classes and this made sure that we could have so many varied audiences due to this fact and we feel this a vital reason the characters were present.

Where are they?
they are inside of a car park this we felt was needed as it is normally somewhere criminals would normally meet in busy places but in the places were nobody was near enough to found out what they were doing.

Are they represented as natural or artificial?
we wanted to represent the character as natural as possible because we felt this was the best way to adhere to our target audience we felt the more natural the characters were the more the audience would relate to them we felt that if we made them look artificial it would be hard for the relationship to be built between our target audience and the characters and we feel that the relatability of the characters to our target audience is one of the big pluses of the movie.



3.) What kind of media institution might distribute your media product and why? (E.g. voice over analysis of the institutions that appears at the start of your film and the other titles)

This is a link to the video in which I explain what titles and companies we have put in and why.

Our film if it was real was going to be an American film so we feel it would be produced and distributed by Warner Bros. who would be in charge of the distribution and production of our movie but they could also do it in association with other companies. The reason we feel a big company like Warner Bros. would produce our movie is because they seem to have a big interest in action and crime and heist films as they have a hand in producing each of the influential films we watched these including the bank job, The Italian job, and Ocean’s Eleven so we feel that if our main task were to be a real media product they would take a real interest in this movie because it applies to and attracts our target audience meaning it would make a lot of money as our target audience which is the 16-24 age group we feel would watch this movie due to the relevance of the characters, most crime and heist films have characters that do not relate to the young age group and because of this they don’t really go to see these movies but when the characters are relatable to them they are much more likely to watch a movie like this and this would entice a company like Warner Bros. as they know a movie like this would make money.

We feel that a lot of media institutions would be interested in our movie because it it has the conventions of  a professional crime and heist film and we also feel that they would be interested in our media product because it relates really with our target audience really well as it character has characteristics which would register with our target audience and this is a big reason why I feel companies such as Paramount, Warner Bros etc would be interested in our film as we believe our 16-24 age group would love our movie.

We also feel that it is not only the characters that make the movie better but also the surroundings and locations used as this where people of the characters age would normally meet and hang out in groups so we feel this also makes people watch the film relate to it meaning that we are beginning to attract more of our target audience.

4.      
Who would be the audience for your media product? (E.g. focus group video and audience profile) 


https://www.youtube.com/watch?v=iV_7diy1g3E

above are three videos where i have find out people views on our film they are from three different age groups and they also give an insight into what they like to watch at the cinema as well.

The Audience we feel for Main Task/Short Intro would be the teenager to young adult age group so the ages of 16-24 and we feel they would watch our film because of the relevance of the characters to their age group as we made sure that each character had characteristics that this age group would have and could relate to for example, when they go up in the elevator they do their hair something that this age group would do as they all care about their appearance and like to look good wherever they go a characteristic we made sure to give to our characters,

We also feel that the characters were relevant to the audience due to what they wearing as we made sure to dress them in the current styles that the 16-24 age group would wear so for Schwartz he wore skinny black jeans with Nike janovski’s a style that our target audience would wear and this can even range to skaters of this age group meaning that all subcultures within the age group have some relatability to the movie. The other character Koby wears a designer white polo with skinny dark blue jeans again this relates to this age group but the polo can also relate other age groups and audiences because it is smart and it is a slightly more mature item of clothing he also wears a thick black jacket again this relatable to our target audience as this is something that they would wear.

The character’s movement and actions in the main task we feel is relatable to our target audience for example, the two characters do a handshake that our target audience especially guys would do and we planned carefully to make sure that everything the characters did in the movie was centered around our target audience but also making sure it applied to other age groups and audiences to. 



Dolapo Shittu

17 years of age

African American

Interests- Love, Fashion, Hair, Makeup, Clothes

Music- R&B, POP, HIP-HOP

Hobbies- Likes to sing and Dance

What does she like to watch in the cinema?

Love& Romance, Action, Crime and Heist movies.

This is Dolapo Shittu she now lives in Virginia, USA having previously living in Washington D.C. and she is a typical girly girl and likes to use make-up and does her hair regularly even though she is the stereotype of a girly girl when she visits the cinema she always likes to watch action or crime and heist films but she also like to watch love and Romance movies, this is why we aimed our film task at this age group because we know that both girls and guys will watch our film task. She likes to watch movies on her I-phone with her Netflix app as she likes to watch these movies in her own convenience but she will if she likes the trailer go to the cinema to watch new movies.

Dolapo likes to watch these romantic movies with her Boyfriend and her friends she likes to do this because she feels it is better watch movies with friends rather than being alone she also likes this because if there is a sad moment in the movie she can share her emotional moments with the people she likes to share this moment with her closest friends she likes to watch films at home on Netflix because she doesn’t want to make the long trip down to the cinema when she already has films at home she likes to watch movies with her friends because she feels it makes the film more special and enjoyable.

Dolapo will only make the trip to the cinema if the trailer grabs her attention and makes her want to watch it that’s why we feel she would like her film because our film grabs your attention right form the first minute.

We also feel Dolapo as we feel it would relate to her demographics she can relate to the character of Koby Johnson as they are from the same ethnic background they also are about the same age meaning she can relate with the character more. She is a frequent movie goer and fits into our chosen age group of 15-24 so we feel she is a person that would definitely watch and then recommend it to her friends.

Matt Wren

17 years old

White English

Interests- football, sport, gym, video gaming

Music- Hip-hop, Rap,

Hobbies- Likes to sing and dance.

What films does he watch in the cinema?
Normally likes to watch Crime and heist films, Sport movies, Documentaries, cartoon movies and silent movies.

This is Matt Wren he lives in Gillingham, Kent and we feel he would watch our movie because  he normally likes to watch movies like this as he enjoys movie that provide him with a sense of mystery and because of this i feel he would like our movie because we make sure there is a sense of mystery surrounding the characters from the beginning and because of this I feel Matt would enjoy our movie and it  would grab his attention right from the beginning.

Normally Matt would go to the Cinema with his mates as he feels it makes the movie experience more special and it is more enjoyable as his mates are into the same things he is. He prefers to stay at home and watch the movies on his PS4 with the Netflix app he is happy there is a synergy between the two companies as he enjoys video gaming and finds it easier as he can watch movies on it too. Matt would only go to the cinema if the movie trailer really grabbed his attention or if the movie was linked to one of his interests and that's i think he would like the movie that we have made.

We also feel that Matt would be able to relate to Schwartz as he is rich aswell but he also a rebel and gets in trouble in school quite a lot and because of this we feel he would really like the movie and would want to watch it. it is also perfect for him as he is in our target audience age group of 16-24 age group.
5. How did you attract/address your audience? (E.g. annotated analysis of your video)

https://www.youtube.com/watch?v=vTNXW-vKPT4

This is a link to the video of me annotating our video and explaining why it would attract and address our audience.


6.) What have you learnt about technologies from the process of constructing this product? (E.g. photos of technology taken during construction with evaluation of what has been learned)

https://www.youtube.com/watch?v=EBMajL5CTaU

this is a video on what technology processes we used but also how i progessed in the use of these technologies.

This is a link to my answer and what I feel I have improved on.

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? (Video comparison of the preliminary film and main task with voiceover)

https://www.youtube.com/watch?v=N7Ib92zmJzM

these are links to two videos where i compare the preliminary to the main task.


In this video I outline the differences between our preliminary and our main task and the amount of things that we have improved on since the preliminary.

My roles in the main task were Director, Writer, Marketing and Location Scout and Set, Costume and Prop Design. I feel that I have improved within these roles vastly since the preliminary task as we feel as a group the preliminary task was not up to scratch and if we were going to do this again we would change a lot of things.

As a director in the main task, I felt my skills in directing have improved as the acting performances were a lot better and the audience were able to get a sense of what was going and what genre of film this would be in the preliminary the acting performances were poor and audiences were not able to tell exactly what was going on in our preliminary task but I feel my directing has improved as I have made sure the actors including myself were up to scratch and making sure everything the characters did make the movie clearer and the audience would be able to understand the movie. I also learnt that being a director starts long before the movie as I had to make sure that everything included in the movie form the location to the clothes the actors were wearing was fully planned out as i believed that to avoid the small mistakes we made in our preliminary task we had to make sure everything was planned out correctly and that everyone knew what they had to do i believe that due to this we had a better movie compared to the preliminary task as more though went behind everything we did and everything about the movie relates to our target audience of 16-24 year olds. I believe that in the role of the director I improved not only in my managing skills but also in my timekeeping and organisational skills.

As the Writer, I wanted to make sure that the movie I wrote was going to be something realistically possible but also at the same time it was going to have a clear plot and it was something that the audience would not have to watch the whole thing to get an idea of what the movie was about and I feel I have wrote something that is clear and would attract our target audience. I wanted to make sure that the content and the story of the movie was not going to be boring as I wanted the film to grab the audience's attention right from the beginning and i believe this was done by making sure that the mystery surrounding the two characters would start right from the beginning and I believe this had the desired Effect.

As I was in charge of Marketing, I made sure to research into our target audience which is the 16-24 age group and what they like to watch in the cinema that is why we are confident that through this research we have learned that this age group likes our genre of movies and their relatability to them makes them even more inclined to watch it. because the 16-24 year old age group

As i was the composer i had to make sure the Music we found was appropriate for our genre of music which was crime and i had to make sure it was copyright free which it was i feel the music was good and really added something to the film and in itself created a sense of crime



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